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Cash Flow Wins the Day...Now More Than Ever

You can’t mind the store if you don’t know where the money is going

For growers, crunching the numbers is not much fun when compared to other aspects of running a nursery business. That’s how I felt when I was just starting out. That is, until I turned financial analysis into a game. The game, simple enough, was to prepare a cash flow statement and compare the forecast with actual results each month. Then you can start doing annual forecasts. Over time, you will start to see opportunities...

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