---
title: Cash Flow Wins the Day...Now More Than Ever
description: Crunching the numbers is not fun compared to other aspects of running a wholesale nursery business.  Here's how to make a game of cost analysis and forecasting
image: https://www.waverlyfarm.com/hubfs/24%20cash%20flow%20analysis.png
---

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# Cash Flow Wins the Day...Now More Than Ever

###### You can’t mind the store if you don’t know where the money is going

For growers, crunching the numbers is not much fun when compared to other aspects of running a nursery business. That’s how I felt when I was just starting out. That is, until I turned financial analysis into a game. The game, simple enough, was to prepare a cash flow statement and compare the forecast with actual results each month. Then you can start doing annual forecasts. Over time, you will start to see opportunities...

[Read more](https://www.waverlyfarm.com/hubfs/documents/Articles/Free-State-2012-Summer-cash-flow-wins-the-day-now-more-than-ever.pdf)

[![Waverly Farm](https://www.waverlyfarm.com/hs-fs/hubfs/Waverly_2021/Logo_waverlyFarm.png?width=128&height=127&name=Logo_waverlyFarm.png "Waverly Farm")](https://www.waverlyfarm.com/)

##### Links

##### Location

1931 Greenfield Road  
Adamstown, MD 21710

##### Contact

Phone: [(301) 874-8300](tel:(301)%20874-8300)   
 Fax: [(301) 874-8302](fax:(301)%20874-8302)   
 Email: [sales@waverlyfarm.com](mailto:sales@waverlyfarm.com)

##### Connect

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