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Reinvent the Wheel

How three European companies are revolutionizing commercial hedge production - by “reinventing” the wheel

Reinventing the wheel is bad, right? That’s what I thought. But a ten day tour of nurseries and equipment manufacturing facilities in The Netherlands and Germany caused me to redefine my understanding of “reinvent”. We value the invention of new things. Yet improving existing methods or machinery, without a patentable outcome, can be just as valuable toward improving efficiency, productivity, and comfort--all with astounding gains. This is where creative reinvention rises to the level of pure invention.

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